About Us

Jerry Keeler
Chief Executive Officer

Jerry Keeler has been around agriculture for most of his life in rural upstate New York. He was born on a dairy farm and worked with his family on his grandfather's farm. Before he was in kindergarten, he was in the potato fields while his Mother was picking potatoes.  As the seasons changed so did his jobs, such as loading hay bales and corn stalks, picking and preparing garden products, milking cows—all the way through high school. He graduated from United Wesleyan College in Allentown, PA., with a degree in Pre-Professional Studies and Business.

After graduation, Jerry joined Mercury Aircraft Inc. and was promoted into engineering, account management, Asst. VP of Sales / Marketing, Director of Federal Systems, and currently, Asst. VP of New Business Development and New Product Development. Throughout his career, he has continued his education with courses at a local community college and completed his CPD at The Wharton School of Business Executive Education Program, the University of Pennsylvania. 

In 1999, Jerry started a three acre pesticide free family Blueberry farm that supplies blueberries to Wegman's, local small businesses, and individuals.  In 2008, while working on the idea of growing organic strawberries, Jerry started developing a garden system that was easy to use and made gardening fun...without having to bend over and weed. His vision is to share agriculture on a local level and enhance the personal rewards of sustainability. He is passionate about alternate energy and creative design. Jerry sits on a Board of Directors for the Dormann Library, The Keuka Health Care Foundation, and The Ag Advisory Committee for Assemblyman Philip Palmesano.

For over 30 years Jerry has worked with companies such as IBM, EKC, Hewlett Packard, Walmart, Xerox, Compaq, Lexmark, Siemens, Harman Stove, Pitney Bowes, Lockheed Martin, and many smaller companies.

Jenny Hinsman
Chief Operating Officer

Jenny co-founded My Garden System in 2011 because she is a passionate gardener with a large organic garden.  She has 27 years of  business experience, including 13 years at Pitney Bowes where she held finance, operations and business development roles of increasing responsibility.   As the Vice President of Strategy, Growth and Business Development at Pitney Bowes, Jenny piloted and launched a new business in the Document Management space and ran several of PB's businesses including a postal Kiosk program, Custom Postage, and eCommerce Solutions.  She also managed ongoing business strategy for the core business. Her operational experience includes direct customer interaction, responsibility for growing customer relationships, and line management jobs leading up to 340 people. 

From her many roles at Pitney Bowes and previous roles at United Media Inc and Estee Lauder Inc, Jenny has a well-rounded set of skills including business planning, marketing, product development and management, sales management, finance, team leadership, intellectual property management, eCommerce, social media and communications to board members.

Jenny has an MBA in Finance and International Business from New York University and a Bachelor of Science degree from Miami University (Ohio). She is actively involved in Rotary, is a board of Trustee for the Putnam County Land Trust and a board member of the Friends of The Children's Advocacy Center in Brewster, NY.